Vietnam has a diverse jewelry showcase market, with suppliers ranging from specialist jewelry cabinet manufacturers to full-store shopfitting companies.
Many local suppliers provide more than display cabinets, combining custom production with store design, site measurement, lighting, signage and installation. This makes Vietnam especially practical for jewelry and gold retailers sourcing locally, while overseas buyers should separately confirm export packing, shipping and international project experience.
Vietnam Jewelry Showcase Market at a Glance
In Vietnam, jewelry showcases are commonly sold under local terms such as “tủ trưng bày trang sức” and “tủ vàng.”
The market is highly project-oriented. Many suppliers do more than manufacture display cabinets: they also provide store design, site measurement, furniture production, signage, lighting and local installation.
Quick Answer
Vietnam has three main types of jewelry showcase suppliers:
Showcase manufacturers for individual custom cabinets, jewelry-store shopfitters for complete local projects, and luxury retail design-build companies for branded boutiques.
If your store is located in Vietnam, a local supplier is especially useful when site measurement, installation and construction coordination are required.
For overseas sourcing, compare suppliers based on manufacturing capability, export packing, shipping experience and whether you need only showcases or a complete store project.
Understanding Vietnam’s Jewelry Showcase Supply Market
Vietnam does not have only one type of jewelry showcase supplier.
Buyers will generally find four sourcing models:
Jewelry-focused manufacturers such as SAVAX Luxury and Hằng Thanh Hải, which concentrate more directly on glass, metal and custom jewelry showcases.
Jewelry-store shopfitters such as PenViet, Châu Anh and Masta, which combine showcases with store design, furniture, signage and local installation.
General furniture and display manufacturers such as Mộc Gia and Interior AB, which produce many types of commercial furniture but also maintain dedicated jewelry showcase ranges.
Export-oriented retail fixture manufacturers such as Kingwood Vietnam, which manufacture fixtures in Vietnam for international luxury, watch and jewelry retail programs.
This distinction matters because a company that is ideal for opening a jewelry store in Hanoi or Ho Chi Minh City may not be the best supplier for an overseas buyer ordering 30 custom showcases for export.
Quick Comparison
| Company | Supplier Type | Jewelry Evidence | Best For |
|---|---|---|---|
| 1. SAVAX Luxury | Jewelry Showcase Manufacturer / Project Supplier | CAO Fine Jewellery, MiA Jewelry, CHAM Jewelry and other jewelry projects | Premium branded jewelry showrooms |
| 2. PenViet | Manufacturer / Shopfitting Company | MAYA Diamond, TL GOLD, Kim Cao Phước and multiple gold-store projects | Complete jewelry and gold stores |
| 3. Nội Thất Châu Anh | Jewelry Showcase Manufacturer / Shopfitter | Dedicated gold-shop showcases, jewelry kiosks and jewelry-store projects | Gold shops and jewelry kiosks |
| 4. Hằng Thanh Hải | Direct Jewelry Showcase Manufacturer | Dedicated gold/jewelry counter production and multiple gold-store clients | Custom jewelry counters |
| 5. Kingwood Vietnam | Luxury Retail Fixture Manufacturer / Shopfitting Supplier | Officially serves the watch & jewelry sector and operates manufacturing in Vietnam | Luxury retail fixtures and larger custom programs |
| 6. HPdecor | Shopfitting / Custom Display Supplier | Nam Gấm, Hương Lan, Tín Lợi, Mai Xuân and other jewelry-store projects | Small and medium jewelry stores |
| 7. Nội Thất Mộc Gia | Custom Jewelry Showcase Manufacturer | Dedicated jewelry and watch showcase ranges | Jewelry and watch display cabinets |
| 8. Nội Thất AB | Custom Display Cabinet Manufacturer / Jewelry Showcase Supplier | Dedicated jewelry showcase category with multiple standard and custom models | Individual custom showcases |
| 9. Nội Thất Masta | Jewelry Store Fixture Manufacturer / Shopfitting Company | Diamond Jewelry, Thi Diamond, Haty Jewelry and multiple gold-store projects | Complete jewelry-store fit-outs |
| 10. Crystal Design TPL | Luxury Retail Design-Build / Furniture Manufacturer | Hublot Boutique and TUDOR retail projects | Luxury watch and jewelry boutiques |
Supplier types and project-fit descriptions are editorial classifications based on publicly available company information, not quality rankings.
The numbering is for organization rather than a quality ranking. Supplier types and project-fit descriptions are editorial classifications based on publicly available information.
How We Selected These Suppliers
We focused on companies with identifiable Vietnam operations and at least one of the following:
- a dedicated jewelry showcase product range;
- completed jewelry, gold, diamond or watch projects;
- direct manufacturing of custom retail fixtures;
- or complete jewelry-store design and shopfitting capability.
We did not include companies simply because they manufacture general glass cabinets or retail furniture.
Top 10 Jewelry Showcase Manufacturers & Suppliers in Vietnam
1. SAVAX Luxury
SAVAX Luxury is a jewelry-focused display manufacturer and project supplier providing showcase design, production and installation.
Location: Ho Chi Minh City, Vietnam
Supplier Type: Jewelry Showcase Manufacturer / Project Supplier
Jewelry Evidence: Completed showcase projects include CAO Fine Jewellery, MiA Jewelry and CHAM Jewelry. SAVAX also has a dedicated jewelry showcase product range and states that it controls design, production and installation.
Main Strength: Jewelry-focused custom showcases using glass, metal, PVD finishes and integrated lighting
Best For: Branded jewelry, diamond and premium showroom projects
Official Website: SAVAX Luxury
2. PenViet
PenViet combines custom fixture production with complete gold and jewelry-store design and shopfitting.
Location: Hanoi & Ho Chi Minh City, Vietnam
Supplier Type: Manufacturer / Shopfitting Company
Jewelry Evidence: Its portfolio includes MAYA Diamond, TL GOLD, Kim Cao Phước, Vinh Hằng, Kim Kim Tùng and Kim Vân, together with a dedicated range of jewelry counters and gold-shop fixtures.
Main Strength: Large portfolio of gold-shop projects plus custom fixture production
Best For: Complete jewelry and gold-store projects requiring counters, interior design and installation
Official Website: PenViet
3. Nội Thất Châu Anh
Nội Thất Châu Anh specializes in gold and jewelry-store interiors, display counters and jewelry kiosks.
Location: Hanoi headquarters, with branches in Ho Chi Minh City, Da Nang and Nghe An, Vietnam
Supplier Type: Jewelry Showcase Manufacturer / Shopfitter
Jewelry Evidence: The company has dedicated gold-shop showcases, jewelry kiosks and custom jewelry counters, including a completed jewelry kiosk project for Công Minh. It also states that it operates production workshops in several regions of Vietnam.
Main Strength: Specialized gold-shop counters, jewelry kiosks and nationwide project support
Best For: Gold and jewelry retailers needing showcases plus local shopfitting
Official Website: Nội Thất Châu Anh
4. Hằng Thanh Hải
Hằng Thanh Hải is a direct display-cabinet manufacturer producing gold and jewelry counters from wood, glass, stainless steel and aluminum.
Location: Ho Chi Minh City, Vietnam
Supplier Type: Direct Jewelry Showcase Manufacturer
Jewelry Evidence: Its official site has a dedicated Tủ Vàng product range and lists jewelry-store customers including Kim Mai, Kim Loan, Kim Vũ, Kim Thành, Kim Sang and Kim Minh Châu.
Main Strength: Direct fabrication of custom gold and jewelry counters
Best For: Buyers mainly sourcing individual showcases or counter systems
Official Website: Hằng Thanh Hải
5.Kingwood Vietnam Creative Display
Kingwood Vietnam is part of Kingwood International, a retail furniture and fixture manufacturer serving luxury fashion, watch, jewelry and hospitality brands. The group provides furniture and fixture manufacturing, millwork, shopfitting, site survey and installation services.
Location: Tan Binh Industrial Zone, Ho Chi Minh City, Vietnam
Supplier Type: Luxury Retail Fixture Manufacturer / Shopfitting Supplier
Jewelry Evidence: Kingwood officially lists Watch & Jewelry as a dedicated client sector and identifies watch and jewelry brands among the main industries it serves.
Main Strength: Multi-material custom fixture manufacturing combined with millwork, shopfitting, site survey and installation services
Best For: Luxury watch and jewelry brands requiring larger-scale custom retail fixtures or complete shopfitting support
Official Website: Kingwood International
6. HPdecor
HPdecor provides retail interior design, custom furniture production and shopfitting from its Hanoi workshop.
Location: Hanoi, Vietnam
Supplier Type: Shopfitting / Custom Display Supplier
Jewelry Evidence: Published projects include Nam Gấm and Hương Lan gold and jewelry stores, as well as other jewelry-shop projects in Hanoi. Its official information also lists its own production workshop.
Main Strength: Custom jewelry counters combined with complete local store interiors
Best For: Small and medium-sized jewelry and gold stores around Hanoi
Official Website: HPdecor
7. Nội Thất Mộc Gia
Nội Thất Mộc Gia is a Hanoi-based furniture manufacturer with dedicated jewelry and watch showcase product ranges.
Location: Hanoi, Vietnam
Supplier Type: Custom Jewelry Showcase Manufacturer
Jewelry Evidence: Its website has separate jewelry display and watch display categories, including cabinets specifically designed for gold, silver, diamonds, jewelry and watches. Mộc Gia also operates its own production workshop and accepts custom dimensions.
Main Strength: Broad range of customizable jewelry and watch display cabinets
Best For: Retailers that already know the showcase style, dimensions and configuration they need
Official Website: Nội Thất Mộc Gia
8. Interior AB(Nội Thất AB)
Interior AB is a Ho Chi Minh City custom furniture and display-cabinet manufacturer with a substantial jewelry showcase range.
Location: Ho Chi Minh City, Vietnam
Supplier Type: Custom Display Cabinet Manufacturer / Jewelry Showcase Supplier
Jewelry Evidence: Interior AB has a dedicated Tủ Trang Sức category with 58 listed products, including L-shaped counters, glass showcases and other jewelry-specific display cabinets. Its site also lists its own production location in Tây Thạnh, Ho Chi Minh City.
Main Strength: Large selection of standard and custom-size jewelry showcases
Best For: Buyers sourcing individual glass jewelry counters without requiring a complete store fit-out
Official Website: Interior AB
9. Nội Thất Masta
Nội Thất Masta is a retail interior and shopfitting company with a large portfolio of Vietnamese jewelry, diamond and gold-store projects.
Location: Ho Chi Minh City, Vietnam — head office and factory, with additional regional offices
Supplier Type: Jewelry Store Fixture Manufacturer / Shopfitting Company
Jewelry Evidence: Published projects include Diamond Jewelry, LONA Diamond & Jewelry, Jed Diamond & Jewelry and Thi Diamond, alongside many gold-store projects across Vietnam. Masta’s official company information also lists its Ho Chi Minh City production factory.
Main Strength: Extensive jewelry-store project portfolio combined with local production and full-store execution
Best For: Complete jewelry, diamond and gold-store fit-outs
Official Website: Nội Thất Masta
10. Crystal Design TPL
Crystal Design TPL is a commercial interior design-build and furniture manufacturing company with experience in international luxury watch and jewelry retail.
Location: Ho Chi Minh City & Hanoi, Vietnam
Supplier Type: Luxury Retail Design-Build / Furniture Manufacturer
Jewelry Evidence: Its official portfolio includes Hublot Boutique – Tràng Tiền Plaza, Hublot Boutique – Union Square and THG – TUDOR Crescent Mall. The TUDOR project covered interior execution for a 120 m² luxury watch showroom in Ho Chi Minh City.
Main Strength: International luxury retail interior execution and custom furniture production
Best For: Luxury watch, jewelry and premium branded boutique projects
Official Website: Crystal Design TPL
Which Supplier Fits Your Project?
Different suppliers are better suited to different project scopes.
| Your Requirement | Suppliers to Consider | Why |
|---|---|---|
| Premium branded jewelry showroom | SAVAX Luxury | Strong jewelry-specific showcase manufacturing and project experience |
| Individual custom jewelry counters | Hằng Thanh Hải, Nội Thất AB, Nội Thất Mộc Gia | More focused on direct cabinet production and customization |
| Complete gold or jewelry store | PenViet, Nội Thất Châu Anh, HPdecor, Nội Thất Masta | Combine custom fixtures with store design, construction and installation |
| Jewelry and watch display cabinets | Nội Thất Mộc Gia, Nội Thất AB | Dedicated product ranges for jewelry and watch retail |
| Luxury retail fixture program | Kingwood Vietnam | Larger-scale fixture manufacturing, millwork and shopfitting capability |
| Luxury watch or jewelry boutique | Crystal Design TPL | Experience with international luxury watch and branded retail projects |
| Complete design-build showroom | QDC Design & Build, MODULE K Vietnam | Better suited to projects requiring interior design and full project delivery |
| Metal retail display system | OneTech Group | Stronger in metal shelving and retail display systems |
| Additional local custom cabinet options | Nội Thất AC, Nội Thất Phú Nhàn, Nội Thất Hải Đăng | Useful local alternatives for custom jewelry and retail display cabinets |
The main question is not simply who can manufacture a jewelry showcase, but whether you need individual cabinets, a complete store fit-out, a luxury retail concept, or large-scale fixture production.
Other Vietnam Retail Fixture Companies to Consider
For additional options, buyers may also compare QDC Design & Build and MODULE K Vietnam for complete design-build projects, A DONG for larger OEM retail fixture programs, and OneTech Group for metal retail display systems.
Local custom cabinet alternatives include Nội Thất AC, Nội Thất Phú Nhàn and Nội Thất Hải Đăng. Kim Cúc Art Design is another option for showroom design, signage and interior construction.
Jewelry Specialist or General Furniture Manufacturer?
Many Vietnam suppliers in this market started as interior, furniture or shopfitting companies, rather than dedicated jewelry showcase factories.
That is not necessarily a disadvantage.
Furniture manufacturers can be suitable for MDF, laminate, veneer and complete store interiors. However, jewelry showcases often require additional expertise in:
ultra-clear glass, stainless steel or PVD finishes, precise glass-to-metal alignment, LED lighting, locks, drawers, electrical routing and secure export packing.
If you are sourcing premium jewelry showcases, ask the supplier to show completed jewelry projects using the same materials and structure you plan to order, rather than evaluating only general furniture projects.
Vietnam Jewelry Showcase Supplier vs. China Manufacturer
Vietnam and China both have strong retail-fixture manufacturing capabilities, but buyers often use them for different reasons.
For projects inside Vietnam, local manufacturers and shopfitters have a clear advantage when the project requires site measurement, construction coordination, electrical work, delivery and final installation.
For international sourcing, the decision is more complex.
| Factor | Vietnam Local Supplier | China Custom Manufacturer |
|---|---|---|
| Store measurement in Vietnam | Strong advantage | Usually requires local partner |
| Local installation in Vietnam | Strong advantage | Normally coordinated separately |
| Complete store renovation | Common among shopfitters | Usually requires local contractor |
| Individual custom showcases | Available | Widely available |
| Stainless steel / PVD showcases | Available from specialist suppliers | Broad supplier base |
| Wood / MDF store interiors | Strong | Strong |
| Export-oriented production | Varies by supplier | Common among export factories |
| Large OEM rollout | Available from selected Vietnam factories | Broad manufacturing capacity |
| Matching jewelry display props | Depends on supplier | Easier to integrate with specialist jewelry-display supply chains |
| Supply-chain diversification | Vietnam can provide an additional production base | Established primary manufacturing base |
| Main cost to compare | Total project cost | Landed cost + local installation |
Why Some Buyers Consider Vietnam
Vietnam has become part of the broader China+1 manufacturing strategy used by international companies seeking to diversify production and reduce dependence on a single country.
Trade policy, tariff uncertainty and supply-chain risk have encouraged some manufacturers and international buyers to add Vietnam production alongside China. IMF analysis has also found evidence of manufacturing activity shifting toward Vietnam when tariff differences create incentives to relocate production. Chinese and Hong Kong companies have also increased manufacturing investment in Vietnam.
The retail-fixture industry provides a practical example. Kingwood operates manufacturing in both China and Vietnam and serves watch and jewelry clients, showing that the choice is not always simply “China factory or Vietnam factory.” Some supply chains now use production capabilities in both countries.
Country of origin should never be assumed from the shipping location.
Buyers sourcing for the US or EU should verify the applicable HS code, country-of-origin rules and current tariff treatment for their specific product. Shipping a China-made showcase through Vietnam does not automatically make it Vietnamese-origin.
Where Vietnam Has an Advantage
Vietnam suppliers can be particularly practical when:
The jewelry store is located in Vietnam.
Local suppliers can measure the site, coordinate with contractors and install the finished showcases.
The project includes the complete store interior.
Many Vietnam suppliers combine MDF furniture, ceilings, signage, lighting and showcases into one project.
A buyer wants an additional production country.
For larger international retail programs, Vietnam can form part of a broader supply-chain diversification strategy.
Local installation is difficult to avoid.
Large wall cabinets, curved showcases, integrated electrical systems and complete store fixtures often require local technicians at the final stage.
Where China Has an Advantage
China remains highly competitive for buyers that mainly need custom showcases produced for export.
Its key advantage is the depth of the manufacturing supply chain around:
stainless steel, PVD plating, curved and ultra-clear glass, MDF and woodworking, lighting, hardware, acrylic, locks and matching jewelry display props.
Recent reporting on broader manufacturing also shows why some companies that diversified into other Asian countries have kept or returned part of their production to China: its dense supplier ecosystem can be difficult to reproduce elsewhere. This is a general manufacturing trend rather than a jewelry-showcase-specific statistic, but it is relevant when comparing complex multi-material fixtures.
For jewelry retailers, China can therefore be particularly practical when the project requires:
multiple showcase styles + custom metal finishes + exact brand colors + matching trays, busts and display props from one coordinated supply chain.
A Hybrid China + Vietnam Project Model
For some jewelry-store projects, manufacturing and installation do not need to be handled by the same company.
A practical hybrid model can be:
1. Local designer or contractor in Vietnam
Handles site measurement, floor plans, electrical requirements and installation conditions.
2. China or Vietnam factory
Manufactures the showcases according to approved technical drawings.
3. Local installation team
Handles unloading, positioning, assembly, electrical connection and final adjustment.
This approach can work well for a new store or renovation where the buyer wants a specific factory’s manufacturing capability but still needs local site support.
For large or difficult-to-ship showcases, buyers can also discuss modular or knock-down construction before production so that shipping and local installation are considered from the beginning.
What Should You Send for a Quote?
For a useful quotation, prepare:
- Store floor plan
- Showcase dimensions
- Quantity
- Reference images
- Jewelry categories to be displayed
- Required glass type
- Metal and wood finishes
- Brand colors
- LED requirements
- Locks and storage requirements
- Logo files
- Delivery location
- Installation requirements
- Target delivery or opening date
For overseas sourcing, also clarify export packing, shipping terms, unloading and local installation responsibilities.
Compare Quotes on the Same Specification
Do not compare showcase quotations unless suppliers are quoting the same specification.
Confirm the same dimensions, glass, MDF or plywood structure, metal finish, lighting, locks, drawers, surface finish, export packing and installation scope.
A lower cabinet price may not be a lower project cost if packing, transport, installation or hardware specifications are different.
Define the Project Scope Before Comparing Quotes
Before comparing suppliers, confirm who is responsible for each part of the project.
| Project Stage | Questions to Confirm |
|---|---|
| Site measurement | Supplier, designer or local contractor? |
| Technical drawings | Who prepares and approves them? |
| Showcase manufacturing | Which factory actually produces the cabinets? |
| Glass / metal / lighting | Produced in-house or subcontracted? |
| Export packing | Is wooden-crate packing included? |
| Freight | EXW, FOB, CIF or DDP? |
| Unloading | Who removes the showcases from the truck/container? |
| Installation | Factory team or local installer? |
| Electrical connection | Included or handled locally? |
| After-sales | Who handles damaged parts or replacement components? |
Two quotations are not directly comparable if one includes installation and site work while another covers only factory production.
About Easypromogift
Easypromogift is a Guangzhou-based jewelry display project supplier working with retailers on custom showcases and coordinated jewelry display props.
Key Products: Jewelry showcases, trays, busts, necklace stands, ring displays and matching display fixtures
Supplier Type: Jewelry Display Project Supplier
Main Strength: Coordinating showcase dimensions, colors and materials with the trays and display props used inside them
Best For: Jewelry retailers sourcing a coordinated branded showcase and display collection
Easypromogift publishes this guide and is presented separately from the Vietnam supplier shortlist.
For overseas projects, showcases and internal display props can be planned together so that tray dimensions, bust heights, materials and brand colors are coordinated before production.
Frequently Asked Questions
Where can I buy individual jewelry showcases in Vietnam?
Hằng Thanh Hải, Interior AB and Nội Thất Mộc Gia are useful companies to compare when you mainly need individual counters rather than a complete store project.
Can Vietnam suppliers build an entire jewelry store?
Yes.
Several companies in this guide provide combinations of design, furniture production, showcases, lighting, signage and installation.
However, the exact scope varies by supplier, so buyers should confirm who is responsible for each stage before comparing quotations.
What is the difference between a jewelry showcase manufacturer and a shopfitting company in Vietnam?
A showcase manufacturer mainly produces cabinets and retail fixtures according to confirmed specifications.
A shopfitting company usually manages a wider scope, which may include site measurement, interior design, showcases, signage, lighting, construction and installation.
If you only need cabinets, compare direct manufacturers. If you are opening or renovating a store in Vietnam, a shopfitting company may be more practical.
Should I source jewelry showcases from Vietnam or China?
It depends on the project.
For stores located in Vietnam, local site measurement and installation can be valuable.
For overseas projects, compare the same cabinet specifications, materials, export packing, freight, import costs, display-prop requirements and local installation before deciding.
Final Thoughts
Vietnam offers several different sourcing options for jewelry-store projects, but not every supplier operates in the same way.
Some companies specialize in jewelry showcases, while others are furniture manufacturers, local shopfitters or export-oriented retail fixture factories.
For a store in Vietnam, local site measurement and installation can make a Vietnam supplier the most practical option. For overseas projects, buyers should also compare China and Vietnam based on manufacturing capability, materials, export experience, landed cost and local installation requirements.
Before choosing a supplier, confirm three things:
Who actually manufactures the showcases, what exactly is included in the quotation, and who is responsible for installation.
For international projects, the most effective solution may also combine factory production in China or Vietnam with local design and installation support.
The right supplier is therefore not simply the company with the lowest cabinet price, but the one whose manufacturing and project model fits your store, specifications and delivery plan.