Looking for beach towel suppliers or wholesalers in New Zealand?
The market includes local towel brands, hospitality wholesalers, promotional merchandise suppliers and import distributors. The right supplier depends on whether you need retail stock, commercial towels or custom-branded products.
This guide compares 10 suppliers by product type, buying model, customisation and best use case.
Quick Answer: Which Beach Towel Supplier Should You Choose?
For beach and lifestyle retail: STOKEDNZ, Città and Beachbums.
For hotels, resorts and commercial use: Commercial Supplies and GLT Linen & Towels.
For quick-dry retail towels: UNTIL Wholesale NZ.
For surf clubs and swim teams: 2wel and BrandwearNZ.
For custom promotional towels: BrandwearNZ, All About Promo and Promotional World.
Before choosing, compare MOQ, stock availability, material, branding method, delivery time and total delivered cost.
How We Selected These Suppliers
We reviewed official company websites, current towel ranges, wholesale or stockist services, commercial purchasing options and published customisation information.
The list covers three main sourcing models:
- Retail wholesale: Existing beach towel collections for resale
- Commercial supply: Pool, resort and hospitality towels
- Custom supply: Branded towels for companies, clubs and promotions
Research Note: Supplier classifications are based on publicly available information reviewed in October 2026. This is a sourcing shortlist, not a quality ranking or factory audit. A New Zealand supplier does not necessarily manufacture its towels locally.
Quick Comparison: Top 10 Beach Towel Suppliers in New Zealand
| Company | Supplier Type | Main Strength | Best For |
|---|---|---|---|
| STOKEDNZ | Towel Brand / Wholesaler | Turkish towels + custom weaving | Beach retail & corporate gifts |
| Città | Home Textile / Trade Supplier | Design-led cotton towels | Lifestyle retail |
| Beachbums | Brand / Stockist Supplier | Turkish & hooded towels | Coastal retail |
| 2wel | Bulk / Custom Supplier | Poncho towels | Surf & swim clubs |
| UNTIL Wholesale NZ | Importer / Distributor | Dock & Bay quick-dry range | Lifestyle retail |
| Commercial Supplies | Hospitality Wholesaler | Commercial cotton towels | Hotels & resorts |
| GLT Linen & Towels | Commercial Wholesaler | Hospitality towels | Accommodation & spas |
| BrandwearNZ | Promotional Supplier | Broad branded towel range | Corporate merchandise |
| All About Promo | Promotional Supplier | Small custom print runs | Promotions & events |
| Promotional World | Promotional Supplier | Cotton towels + decoration | Corporate gifts |
MOQ and buying terms are product-specific. Confirm availability and current conditions directly with each supplier.
Top 10 Beach Towel Suppliers & Wholesalers in New Zealand
1. STOKEDNZ
STOKEDNZ is a New Zealand-owned towel and beach lifestyle brand based in Rotorua. Its range includes Turkish cotton towels, wearable Towelies and beach accessories. The company works with selected stockists and offers corporate customisation.
Location: Rotorua, New Zealand
Supplier Type: Towel Brand / Wholesaler
Key Products: Turkish beach towels, towel ponchos, wet bags and accessories
Main Strength: Established wholesale programme with both existing stock and custom woven products
Best For: Beach retailers, tourism gift shops and premium corporate gifts
Purchasing Detail: STOKEDNZ publishes an NZ$800 minimum first wholesale order, with no minimum for subsequent orders. Fully custom woven designs start at 160 units; embroidery is available on selected existing products.
Website: STOKEDNZ Wholesale
2. Città
Città is a New Zealand design and home textile brand offering contemporary beach towels, bathroom textiles and lifestyle products. Its beach towel collections feature original patterns and coordinated colours.
Location: New Zealand
Supplier Type: Home Textile Brand / Trade Supplier
Key Products: Cotton beach towels, striped towels, patterned towels and home textiles
Main Strength: Design-led beach towel collections and wholesale opportunities for eligible stockists
Best For: Homeware retailers, design stores and lifestyle boutiques
Purchasing Detail: Città offers commercial services and works with selected wholesale stockists. Its published beach towel range includes a 100% cotton striped towel measuring 90 × 170 cm. Wholesale eligibility and product availability should be confirmed directly.
Website: Città – Beach Towels
3. Beachbums
Beachbums is a New Zealand beach lifestyle brand offering Turkish cotton towels and wearable towel ponchos for adults and children. Its products are designed for beach, swimming, camping and everyday use.
Location: New Zealand
Supplier Type: Beach Towel Brand / Stockist Supplier
Key Products: Turkish cotton beach towels, kids’ towel ponchos, adult towel ponchos and beach accessories
Main Strength: Family-oriented Turkish towel designs and complementary beach products
Best For: Family beach shops, swim retailers and coastal gift stores
Purchasing Detail: Beachbums provides a stockist enquiry page. Businesses should request wholesale prices, opening-order requirements, available designs and replenishment terms before placing an order.
Website: Beachbums | Stockist Enquiries
4. 2wel
2wel is a Tauranga-based New Zealand beachwear brand specialising in hooded poncho towels. Its products are designed for changing, drying and staying warm after swimming or surfing.
Location: Tauranga, New Zealand
Supplier Type: Beachwear Brand / Bulk Supplier
Key Products: Hooded beach towels, changing ponchos and club-branded towel ponchos
Main Strength: Wearable towel products with bulk and custom branding options
Best For: Surf clubs, swim schools, outdoor organisations and team merchandise
Purchasing Detail: The company accepts enquiries for bulk and customised orders, including club-branded poncho towels. Buyers seeking standard flat beach towels should verify product availability separately.
Website: 2wel
5. UNTIL Wholesale NZ
UNTIL is a wholesale brand distributor serving retailers in New Zealand and Australia. It is the exclusive importer and distributor of Dock & Bay products across these markets.
Location: Australia-based distributor serving New Zealand
Supplier Type: Brand Importer / Wholesale Distributor
Key Products: Dock & Bay quick-dry beach towels, beach blankets, kids’ beach ponchos and travel accessories
Main Strength: Authorised branded distribution and retailer-focused wholesale ordering
Best For: Lifestyle stores, beach boutiques and travel retailers
Purchasing Detail: UNTIL offers wholesale account applications, online stock visibility and access to Dock & Bay’s existing collections. It is a distributor rather than the towel manufacturer.
Website: UNTIL Wholesale NZ – Dock & Bay
6. Commercial Supplies Ltd
Commercial Supplies Ltd is a New Zealand-owned hospitality wholesaler supplying hotels, motels, resorts and other commercial accommodation businesses. Its towel range includes commercial pool towels, cabana-stripe beach towels and branded lifestyle products.
Location: New Zealand
Supplier Type: Hospitality Textile Wholesaler / Distributor
Key Products: Cotton pool towels, cabana-stripe beach towels, bath towels and hospitality linen
Main Strength: Commercial textile selection and trade-account purchasing
Best For: Hotels, holiday parks, resorts and pool facilities
Purchasing Detail: One listed Marlborough Cabana Beach Towel is 100% cotton, 550 GSM and measures 75 × 150 cm. Trade customers register or log in to access wholesale pricing.
Website: Commercial Supplies – Towels
7. GLT Linen & Towels
GLT Linen & Towels is an Auckland-based commercial linen supplier serving hotels, motels, holiday accommodation and wellness businesses. Its towel range includes bath, spa and oversized beach towel products.
Location: Auckland, New Zealand
Supplier Type: Commercial Towel Wholesaler
Key Products: Cotton beach towels, spa towels, bath towels and commercial linen
Main Strength: Hospitality-focused towel sourcing and bulk trade quotations
Best For: Resorts, spas, holiday accommodation and commercial towel replenishment
Purchasing Detail: Its Stripe Spa Towel is listed at 100 × 180 cm in 100% cotton with a weight of 550 GSM. Businesses can request trade quotations for larger quantities or repeat orders.
Website: GLT Linen & Towels
8. BrandwearNZ
BrandwearNZ is a New Zealand promotional products and branded merchandise supplier. Its towel catalogue includes beach towels, hooded towels, Turkish-style towels and sports towels from promotional product ranges.
Location: Christchurch, New Zealand
Supplier Type: Promotional Products Supplier
Key Products: Beach towels, microfiber towels, Turkish-style towels, hooded towels and golf towels
Main Strength: Broad promotional towel selection and branded merchandise coordination
Best For: Corporate promotions, sports events, branded merchandise and staff gifts
Purchasing Detail: BrandwearNZ offers several different towel models. Some are branded directly, while others, such as the Mako Beach Towel, have branding on the carry bag. Buyers should confirm the exact branding position for the selected product.
Website: BrandwearNZ – Promotional Towels
9. All About Promo
All About Promo is a New Zealand promotional merchandise supplier offering customised products for organisations and corporate buyers. Its range includes full-colour sublimated beach towels.
Location: New Zealand market
Supplier Type: Promotional Merchandise Supplier
Key Products: Custom sublimated beach towels, promotional towels and branded textiles
Main Strength: Full-colour towel branding with published small-order options
Best For: Events, staff gifts and smaller custom-branded towel programmes
Purchasing Detail: A listed 145 × 75 cm, 320 GSM polyester/cotton beach towel supports edge-to-edge sublimation on one side with a 20-unit minimum. The product page advertises approximately 15 working days from approved artwork, subject to order confirmation.
Website: All About Promo – Custom Sublimated Beach Towels
10. Promotional World
Promotional World is a New Zealand promotional merchandise supplier offering custom-branded towels and other business gifts. Its towel range includes cotton terry beach towels with several decoration methods.
Location: New Zealand
Supplier Type: Promotional Towel Supplier
Key Products: Cotton beach towels, branded towels and promotional merchandise
Main Strength: Product-level pricing for different branding methods and quantities
Best For: Corporate events, staff gifts and promotional beach towel orders
Purchasing Detail: Its Dune Beach Towel is a 420 GSM cotton terry product measuring 135 × 70 cm. The published minimum order is 25 units, with screen printing, transfer and embroidery options. Prices exclude GST and freight.
Website: Promotional World – Dune Beach Towel
Which Beach Towel Supplier Fits Your Business?
| Your Requirement | Supplier Type to Look For |
|---|---|
| Beach shop / lifestyle retail | Towel brand or stockist wholesaler |
| Hotel / resort | Hospitality towel wholesaler |
| Surf club / swim school | Bulk or custom towel supplier |
| Corporate gifts | Promotional towel supplier |
| Own-brand retail collection | Custom / OEM manufacturer |
| Fast replenishment | New Zealand stock supplier |
Choosing the Right Buying Model
For retail resale, focus on wholesale account requirements, margins and repeat availability.
For accommodation businesses, prioritise towel durability, absorbency and suitability for frequent laundering.
For promotional projects, compare branding methods, minimum order quantities, artwork approval and delivery time.
New Zealand Wholesale Supply vs. China OEM Manufacturing
Many New Zealand towel wholesalers and promotional suppliers source finished products internationally and then hold stock or arrange decoration locally.
This means buyers are often choosing between two purchasing models, rather than simply “New Zealand-made” versus “China-made”.
Buy from a New Zealand Supplier When You Need
- Ready stock
- Smaller quantities
- Faster replenishment
- Existing retail designs
- Local account management
- Simple logo decoration
This is often the most practical option for beach shops, hotels, resorts and smaller promotional orders.
Consider China OEM Production When You Need
- Original towel designs
- Custom colours
- Specific GSM or dimensions
- Full-colour printing
- Custom weaving or jacquard
- Private labels
- Retail packaging
- Larger repeat programmes
Direct OEM production requires more time for sampling, production and international shipping, so buyers should compare the total landed cost rather than factory price alone.
Practical Buying Rule
Choose New Zealand stock for speed and convenience. Choose OEM manufacturing when product customisation and brand control matter more.
| Buying Factor | New Zealand Wholesale Supply | China OEM Manufacturing |
|---|---|---|
| Main Advantage | Existing styles and trade purchasing | Custom product development |
| Suitable Orders | Retail restocking, hospitality and local promotions | Original designs and private-label programmes |
| Material Options | Available product ranges | Cotton, microfiber, waffle and other selected constructions |
| Branding | Stock embroidery, printing or selected custom programmes | Custom printing, labels, woven designs and packaging |
| MOQ | Stockist, case-pack or decoration minimums | Depends on fabric, print method and design |
| Delivery | Potentially faster for available stock | Includes sampling, production and international shipping |
| Cost | Confirm NZD price, GST and freight | Compare landed cost, import charges and GST treatment |
What to Check Before Ordering Beach Towels Wholesale
Before ordering, confirm:
1. Material and GSM
Cotton, microfiber, Turkish flat weave or another construction.
2. Size and intended use
Retail beach towel, resort towel, promotional towel or poncho.
3. MOQ and stock availability
Especially for seasonal or repeat orders.
4. Branding method
Embroidery, screen print, sublimation, woven design or private label.
5. Total delivered cost
Include GST, decoration, packaging and freight.
6. Labelling and compliance
Confirm applicable care and fibre-content labelling requirements for products supplied in New Zealand.
What to Include in Your Beach Towel RFQ
| Information | What to Provide |
|---|---|
| Use | Retail, hotel, promotion, surf club or corporate gift |
| Material | Cotton, microfiber, Turkish or other |
| Size | Required finished dimensions |
| GSM | Target fabric weight |
| Quantity | Total quantity and quantity per design |
| Colour | Stock colour or Pantone reference |
| Branding | Print, embroidery, jacquard or label |
| Packaging | Bulk, individual bag or retail packaging |
| Delivery | New Zealand postcode and required date |
For custom production, also send your artwork or reference design.
About Easypromogift
Easypromogift is a Guangzhou-based supplier of custom towels and promotional textiles for international B2B buyers.
Supplier Type: Custom Beach Towel & Promotional Textile Supplier
Key Products: Cotton beach towels, microfiber towels, waffle towels, quick-dry towels and custom promotional towels
Custom Options: Size, GSM, colour, printing, embroidery, labels and packaging
Best For: Promotional distributors, private-label brands, retailers and custom towel programmes
Easypromogift publishes this guide and is not included in the New Zealand Top 10 supplier list.
Website: Easypromogift – Custom Beach Towels
Practical Custom Towel Advice: Match the Fabric to the Branding Method
In custom beach towel production, choosing the material and decoration method together helps avoid unnecessary sampling and production problems.
A detailed full-colour design may work well on a polyester-rich sublimation towel but may lose detail on deep cotton terry. For embroidery, logo size and stitch density should also be considered because heavy embroidery can affect the feel of lighter towels.
New Zealand buyers should also plan sufficient time for manufacturing, international freight and summer-season arrival requirements.
For custom product options, visit our Custom Beach Towel Manufacturer & Supplier page.
Transparency: Easypromogift publishes this guide and is not included in the Top 10 New Zealand supplier shortlist. We are based in China and do not operate as a New Zealand local-stock wholesaler.
Frequently Asked Questions
1. Where can I buy beach towels wholesale in New Zealand?
STOKEDNZ, Città and Beachbums offer wholesale collections. Commercial Supplies and GLT Linen & Towels supply commercial towels.
2. Which suppliers offer custom-branded beach towels?
BrandwearNZ, All About Promo and Promotional World offer printed or embroidered towels. STOKEDNZ also supports custom designs.
3. What should I check before ordering wholesale beach towels?
Check material, GSM, MOQ, stock availability, branding, GST, delivery time and applicable NZ textile labelling requirements.
4. Should I buy locally or import custom towels?
Choose local wholesalers for ready stock and smaller orders. Consider China OEM suppliers for custom designs, materials and packaging. Compare total landed costs.
Final Thoughts
New Zealand buyers can source beach towels through retail wholesalers, hospitality suppliers, promotional merchandise companies and overseas OEM manufacturers.
Choose local stock when speed, smaller quantities and repeat availability matter most. Consider custom manufacturing when you need specific materials, colours, dimensions, branding or private-label packaging.
Before ordering, compare product specification, MOQ, branding method, lead time and total delivered cost.
The best supplier is not necessarily the largest—it is the one whose buying model matches your business.