The Netherlands has a well-developed promotional products market serving companies, agencies, events and international brands.
Many Dutch suppliers operate as distributors, merchandise agencies or sourcing partners, combining European stock, local or EU decoration and overseas custom manufacturing.
In the Dutch market, promotional products are also commonly described as promotieartikelen and relatiegeschenken.
This guide compares 10 promotional products companies and suppliers in the Netherlands by supplier type, product range, customization capability and best-fit project.
Quick Answer
For large catalogs and straightforward online ordering, Loopper, IGO Promo, Maxilia, Pinkcube and Promogifts.nl provide broad access to standard promotional merchandise.
For creative merchandise, custom development and more brand-led projects, Custom95, Caspi Europe and Promocompany offer more consultative solutions.
BOVI Salespromotion is particularly relevant for businesses wanting corporate gifts, premiums and custom concepts with project support, while JM Promotions combines a large online range with custom-made products and relatively small promotional runs.
The right supplier depends on:
Product + Quantity + Customization + Deadline + Budget + Fulfillment Requirements
Quick Comparison
| Company | Location | Supplier Type | Main Strength | Best For |
|---|---|---|---|---|
| 1. Loopper | Amsterdam | European B2B Promotional Products Supplier | Large catalog, online ordering and European fulfillment | Standard promotional products and multi-country programs |
| 2. Custom95 | Amsterdam | Creative Merchandise Agency | Design-led custom merchandise and brandshops | Custom merch, campaigns and events |
| 3. Maxilia | Kesteren | Online Promotional Products Supplier | Easy ordering, broad range and sustainability focus | SMEs, events and standard branded merchandise |
| 4. IGO Promo | Helmond | Promotional Products Distributor | 10,000+ products and long industry experience | General promotional products and corporate gifts |
| 5. Promocompany | Ede | Promotional Products & Corporate Gifts Distributor | Custom merchandise, fast service and full project support | Corporate campaigns and custom gifts |
| 6. Promogifts.nl | Rijswijk | Online Promotional Gifts Supplier | Very large catalog and personal sourcing support | Standard promo, gifts and quick product comparison |
| 7. BOVI Salespromotion | Oudenbosch | Corporate Gifts & Promotional Products Company | Custom concepts, premiums and full-service support | Corporate gifting and tailored promotional programs |
| 8. Caspi Europe | Amsterdam | Premium Corporate Gifts Supplier | Bespoke gift sets, leather goods and premium packaging | Executive and luxury corporate gifting |
| 9. JM Promotions | Santpoort-Noord | Online Promotional Products Distributor | Broad catalog plus custom-made merchandise | Giveaways, events and custom-shaped products |
| 10. Pinkcube | Doetinchem | Online Promotional Products Supplier | Fast digital proofs and simple online ordering | Standard products and deadline-driven orders |
The companies are numbered for reference rather than ranked by overall quality.
How We Selected These Companies
Companies were reviewed based on their active Netherlands operations, promotional-product relevance, product range, customization capability, service model and current official information.
We also reviewed Promotional Products Professionals (PPP), the Dutch industry association for promotional products, corporate gifts and related services.
Research Note: Supplier Type, Main Strength and Best For are editorial classifications based on publicly available information. The companies are numbered for reference, not ranked by overall quality.
Top 10 Promotional Products Companies in the Netherlands
1. Loopper
Loopper is an Amsterdam-headquartered European B2B supplier of personalized promotional products.
It serves multiple European countries and works with a network of production and printing partners. Its offering covers thousands of products together with custom merchandise, curated packs and international campaign support.
Location: Amsterdam, Netherlands
Supplier Type: European B2B Promotional Products Supplier
Key Products: Drinkware, bags, apparel, notebooks, pens, technology products, corporate gifts and merchandise packs
Main Strength: Large European product network with online ordering, customization and multi-country delivery
Best For: Standard promotional merchandise, events and European branded-merchandise programs
Official Website: Loopper
2. Custom95
Custom95 is an Amsterdam-based creative merchandise agency focused more heavily on branded experiences than traditional catalog giveaways.
Its process includes concept development, product design, sampling, custom sourcing and production. It also offers Brandshops for managing merchandise inventory, budgets and orders.
Location: Amsterdam, Netherlands
Supplier Type: Creative Merchandise Agency
Key Products: Custom apparel, bags, accessories, event merchandise, gift products, packaging and fully custom merchandise
Main Strength: Creative design and custom sourcing built around brand identity
Best For: Consumer brands, agencies, activations, events and bespoke merchandise collections
Official Website: Custom95
3. Maxilia
Maxilia is a Dutch online supplier specializing in promotional items and corporate gifts.
Its current range includes drinkware, bags, stationery, apparel and event merchandise, with online pricing, digital proofs and express options. Maxilia is also currently B Corp certified.
Location: Kesteren, Netherlands
Supplier Type: Online Promotional Products Supplier
Key Products: Drinkware, bags, pens, notebooks, apparel, office products, corporate gifts and event merchandise
Main Strength: Easy online purchasing combined with fast proofs and a sustainability-focused product strategy
Best For: SMEs, events and businesses purchasing standard branded merchandise
Official Website: Maxilia
4. IGO Promo
IGO Promo is part of Plato Group and operates from Helmond.
It offers more than 10,000 promotional products covering classic giveaways, apparel, bags, drinkware and corporate gifts. The company also supports custom sourcing when a required product is not available in the standard assortment.
Location: Helmond, Netherlands
Supplier Type: Promotional Products Distributor
Key Products: Pens, bags, bottles, mugs, apparel, umbrellas, notebooks, technology products and corporate gifts
Main Strength: Very broad product range backed by long industry experience and custom sourcing support
Best For: General promotional campaigns and buyers needing many catalog options
Official Website: IGO Promo
5. Promocompany
Promocompany is an Ede-based promotional-products distributor with more than 30 years of industry experience.
It supplies ready-made merchandise, premium gifts, promotional textiles and custom-made products while supporting clients from concept development through decoration and delivery. It is also currently listed by PPP as a Dutch promotional-products distributor.
Location: Ede, Netherlands
Supplier Type: Promotional Products & Corporate Gifts Distributor
Key Products: Corporate gifts, promotional products, apparel, bags, drinkware, stationery, premiums and custom merchandise
Main Strength: Personal project support combined with a broad catalog and custom-made options
Best For: Corporate campaigns, gifts and buyers wanting more supplier guidance
Official Website: Promocompany
6. Promogifts.nl
Promogifts.nl is an independent Dutch family business based in Rijswijk.
Its online catalog contains a very large selection of promotional gifts, giveaways and premiums, while the company also provides personal product advice and support for special custom requirements.
Location: Rijswijk, Netherlands
Supplier Type: Online Promotional Gifts Supplier
Key Products: Drinkware, cotton bags, gadgets, mugs, writing products, apparel, giveaways and corporate gifts
Main Strength: Large online assortment combined with personal sourcing support
Best For: Buyers comparing standard promotional products across different categories and budgets
Official Website: Promogifts.nl
7. BOVI Salespromotion
BOVI Salespromotion has operated from Oudenbosch since 1982 and focuses on corporate gifts, premiums and promotional products.
Its services include standard merchandise as well as specials and custom-made gifting concepts, supported by its own logistics operation.
Location: Oudenbosch, Netherlands
Supplier Type: Corporate Gifts & Promotional Products Company
Key Products: Corporate gifts, premiums, promotional products, textiles, electronics, office products and custom gift solutions
Main Strength: Long experience in developing customized corporate-gift and promotional concepts
Best For: Corporate gifting, premium campaigns and tailored product programs
Official Website: BOVI Salespromotion
8. Caspi Europe
Caspi Europe is an Amsterdam-based supplier specializing in more premium and bespoke corporate gifting.
Its current focus includes custom gift sets, notebooks, leather products, packaging and high-end business gifts, supported by design and personalization services.
Location: Amsterdam, Netherlands
Supplier Type: Premium Corporate Gifts Supplier
Key Products: Gift sets, notebooks, leather goods, writing instruments, premium giveaways and custom packaging
Main Strength: Premium product presentation and bespoke corporate-gift development
Best For: Executive gifts, client gifting and higher-end branded merchandise
Official Website: Caspi Europe
9. JM Promotions
JM Promotions operates from Santpoort-Noord and offers more than 10,000 promotional products.
In addition to standard giveaways and corporate gifts, it offers custom products with options such as custom shapes, PMS colours and multiple decoration techniques. The company also highlights Dutch-stock products for relatively fast smaller orders.
Location: Santpoort-Noord, Netherlands
Supplier Type: Online Promotional Products Distributor
Key Products: Giveaways, bags, textiles, medals, electronics, stationery, event products and corporate gifts
Main Strength: Broad product selection combined with custom-made and quick-stock options
Best For: Events, giveaways and buyers requiring either catalog products or custom shapes
Official Website: JM Promotions
10. Pinkcube
Pinkcube is a Doetinchem-based online promotional-products company focused on simplifying the buying process.
Its range includes bags, pens, drinkware, gadgets and corporate gifts, with quick digital proofs, clear online ordering and support for urgent deadlines.
Location: Doetinchem, Netherlands
Supplier Type: Online Promotional Products Supplier
Key Products: Bags, pens, drinkware, gadgets, caps, giveaways, office products and corporate gifts
Main Strength: Fast digital proofing and easy online ordering
Best For: Standard promotional merchandise and deadline-driven orders
Official Website: Pinkcube
Which Netherlands Promotional Products Company Fits Your Project?
| Requirement | Companies to Consider | Why |
|---|---|---|
| Large online catalog | Loopper, IGO Promo, Promogifts.nl, Maxilia | Broad access to existing merchandise |
| Promotional products Amsterdam | Loopper, Custom95, Caspi Europe | All have clear Amsterdam operations |
| Creative custom merchandise | Custom95, Promocompany | More design and sourcing support |
| Premium corporate gifts | Caspi Europe, BOVI | Stronger premium and gift-led positioning |
| Fast standard products | Pinkcube, Maxilia, JM Promotions | Online ordering and quick-turn options |
| Corporate campaigns | Promocompany, BOVI, Loopper | Broader product and project support |
| Custom-made overseas sourcing | Custom95, Loopper or a sourcing partner | Better suited to deeper product customization |
| Simple online purchasing | Maxilia, Pinkcube, IGO Promo | Clear online ordering processes |
Promotional Products Companies in Amsterdam
Buyers specifically looking for promotional products in Amsterdam can compare Loopper, Custom95 and Caspi Europe.
Loopper focuses more on broad promotional merchandise, Custom95 on creative custom merchandise, and Caspi Europe on premium corporate gifting.
How the Netherlands Promotional Products Supply Chain Works
Many Dutch promotional companies do not manufacture every catalog product themselves.
Behind local distributors are large European trade suppliers such as PF Concept, Giving Europe and Solo midocean, which provide stock products, decoration, logistics and custom sourcing to promotional-product distributors across Europe.
A common supply chain is:
Overseas Factory → European Trade Supplier → Dutch Distributor → End Buyer
For custom projects, another route is:
Overseas Manufacturer → Dutch Distributor / Sourcing Partner → End Buyer
or:
China Manufacturer → Experienced Dutch Buyer
This explains why the real sourcing decision is often not simply Netherlands vs. China, but local managed sourcing vs. direct manufacturing.
Netherlands Supplier vs. Direct Sourcing from China
There is no single best sourcing route.
The decision should depend on:
Time + Quantity + Customization + Total Cost + Local Service + EU Compliance + Sourcing Capability
When a Dutch Supplier Makes More Sense
A Netherlands supplier is usually the practical starting point when:
- the product already exists in European stock;
- the order is urgent;
- quantities are relatively small;
- EU-based decoration is preferred;
- local communication is important;
- you need advice on product selection;
- several European destinations need delivery.
The main advantages are local service, existing inventory, European logistics and easier project management.
When China Is Worth Comparing
If sufficient time is available, both smaller and larger custom projects can also be compared with China sourcing, depending on the product MOQ.
Direct sourcing becomes particularly relevant when:
- specifications are already clear;
- a custom Pantone colour is required;
- material or dimensions need to change;
- custom molds or structures are required;
- bespoke packaging is needed;
- several products must be developed together;
- the required product is not available from European catalogs.
Many Dutch promotional companies already use Asian factories for custom production.
Loopper’s own company history, for example, describes custom premium production in China as part of the business from its early years.
The real decision is therefore often:Dutch-managed sourcing versus direct overseas sourcing
rather than simply Netherlands versus China.
For direct imports into the Netherlands, buyers should also confirm who is responsible for applicable EU product compliance, traceability, labeling and supporting documentation. Requirements vary by product category.
Which Route Fits Your Project?
| Project Situation | Practical Starting Point |
|---|---|
| Urgent order | Dutch supplier / EU stock |
| Small standard order | Dutch supplier |
| Standard item + logo | Dutch supplier |
| Need local advice | Dutch supplier |
| Multi-country EU delivery | Dutch / European supplier |
| Time available for production | Compare both routes |
| Clear product specification | Compare direct China sourcing |
| Custom material / Pantone / structure | China or strong sourcing partner |
| Custom gift set or packaging | Integrated sourcing partner |
| Buyer has internal sourcing experience | Direct manufacturing becomes easier |
Compare the same product specification and total delivered cost, not only unit price.
What to Include in Your Promotional Products RFQ
For a useful quotation, provide:
- product or reference image;
- quantity;
- dimensions;
- material requirements;
- colour or Pantone reference;
- logo artwork;
- logo size and position;
- branding method if known;
- packaging requirements;
- Netherlands delivery postcode;
- required in-hands date.
- target budget, if available;
- required EU compliance or product documentation, where applicable.
For multi-product projects, send the complete project list.
This allows suppliers to consider whether products can share the same branding, packaging and delivery plan.
When comparing quotations, use the same:
Specification + Quantity + Branding + Packaging + Delivery Requirement
For overseas production, compare:
Sample + Production + QC + Freight + Import Costs + Compliance Requirements + Final Delivery
Compare the same specification and total delivered cost, not only the unit price.
About Easypromogift
Easypromogift is a Guangzhou-based promotional-products sourcing and customization partner.
We coordinate specialized manufacturing partners across different product categories and manage sourcing, sampling, production, QC, packaging and export shipping.
Location: Guangzhou, China
Supplier Type: Promotional Products Sourcing & Solution Partner
Key Products: Textiles, bags, golf promotional products, microfiber products, corporate gifts, gift sets and custom packaging
Main Strength: Integrated China supply chain with multi-product sourcing, customization and QC
Best For: Promotional companies, agencies and brands sourcing customized or multi-product projects from China
Official Website: Easypromogift
For transparency, Easypromogift publishes this guide and is not included in the Netherlands Top 10.
Frequently Asked Questions
1.Where can I find promotional products in Amsterdam?
Amsterdam-based options in this guide include Loopper, Custom95 and Caspi Europe.
Loopper is suited to broad catalog sourcing, Custom95 focuses more heavily on creative merchandise, and Caspi Europe specializes in premium corporate gifts.
2.Are promotional products made in the Netherlands?
Some printing, personalization and specialist production takes place locally or elsewhere in Europe, but many underlying products are manufactured internationally.
Large Dutch and European wholesalers supply distributors with imported stock that can then be decorated and delivered within Europe.
3.Should I use a Netherlands supplier or source directly from China?
Use a local supplier when time, European stock, local service and smaller quantities are the main priorities.
Compare direct China sourcing when there is enough lead time and the project requires deeper customization, custom materials, packaging or dedicated production.
Final Thoughts
The Netherlands offers several sourcing models for promotional products: online distributors, merchandise agencies, corporate-gift specialists and European wholesale networks.
Choose a Dutch supplier when you need European stock, smaller quantities, local support or faster delivery. Compare direct manufacturing when the project requires custom colours, materials, structures, packaging or coordinated multi-product sourcing.
Before requesting quotations, define your product, quantity, customization, budget, compliance requirements and delivery date.
Then compare suppliers using the same specification and total delivered cost.